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Incentive Research Africa (IRA) is a company which focuses on developing IRA platform and implementing its projects. IRA platform is an online platform which will deal with market research and opinion pulling in different African countries to help organizations to get customized and tailor made information to inform their decision on various areas such as products, services, designs, health etc. Users will register in the platform by providing their basic information such as their names, gender, year of birth, occupation, location, hobbies etc. After registration users will be allowed to login onto the platform, decide on which survey (s) would like to participate and the record of their answers, opinions, views or suggestions are stored. After the successful completion of all the questions, a user will collect his/her Diligence Tokens by confirming the submission. The data will be analyzed by the system and report results will be sent directly to the client.