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STASIA is a K-pop-centric global idol token platform, and under exclusive contract with prospective idol group agencies, 'Idol Token' is issued. The agency provides a new means of effective fan marketing and funding. Fans use coins they earn in exchange for sponsorship and support for fan activities such as concert tickets and photo book purchases. The STASIA coin is the key currency of the ecosystem where the idol tokens are gathered. It is used for the issuance of the idol token of the agency, the exchange with the individual idol token, the use of the premium service provided by the STASIA, and the affiliation of the Korean Wave. As more idols and fans join the platform, the STASIA coin demand and market value will rise.